confronting aging, a world in transition
Menu

weekly blog--one for the ages

Once Upon A Time in America

11/26/2020

0 Comments

 
From the Washington Post…On the third Thursday of February 1795, President George Washington proclaimed a day of national thanksgiving to thank God “for the Constitutions of Government which unite and by their union establish liberty.” It was Washington’s second such proclamation, and it called for a religious rather than a feasting holiday.
 
Back then, Thursday nights were reserved for Congress dinners hosted by Washington, and it would have been presided over by the president's cook, Hercules Posey, one of the slaves he brought with him to Philadelphia from Mount Vernon.
 
Working in the kitchen of a fine household, especially the president's, would not have been easy. Producing these meals meant a 12-to-16-hour workday with a variety of cooks and assistants. Meals were elaborate, multicourse affairs with an astounding variety of local and imported foods.

On that third February Thursday in 1795, it is not known what was on the menu, however, the average Thursday Congress dinner featured “an elegant variety of roast beef, veal, turkeys, ducks, fowls, hams, & puddings, jellies, oranges, apples, nuts, and almonds, figs, raisins, and a variety of wines and punch.”

Learn More:


George Washington’s chef, Hercules Posey, cooked a Thanksgiving feast to celebrate liberty even though he had none - The Washington Post

​
0 Comments

Biological Versus Chronological Aging

11/19/2020

0 Comments

 
Your body is like a car with parts that gradually wear out over time, but as most car owners know, some parts wear out faster than others. Doctors describe this phenomenon in terms of “biological” versus “chronological” aging. For example, a chronologically aged 45-year-old person might have a biologically-aged 55-year-old liver and skin that is 35 years old.
 
A research team recently identified four distinct ageotypes: metabolic agers, or people whose immune systems age fastest; immune agers; kidney (or “nephrotic”) agers; and liver (or “hepatic”) agers. A classic “immune ager,” might be chronologically 40 with the immune system of a 42-year-old and a metabolism that is biologically 32. This person would likely remain thinner in old age but would also be increasingly prone to immunocompromise and related conditions over the course of their life. A metabolic ager might retain a healthy immune system while increasingly struggling with diabetic risk factors and weight as they grow older. 
 
Typically, people will have a combination of ageotypes. For example, a primarily nephrotic ager, may also have a partial haptic ageotype, meaning their kidney functions are likely to age fastest, but their liver may develop a bit faster than the median, too. Other individuals may have a mix of ageotypes without a single dominant pattern. It is a highly individual, highly specific profile, according to researchers.
 
Like most issues surrounding health, ageotypes are based on a combination of genetic predisposition and lifestyle choices. “The holy grail is being able to use this information actionably,” says one researcher, adding that "right now the closest thing we have to a fountain of youth is exercise.” Also on the horizon, regenerative medicines that will allow us to replace all of our old cells, tissues and organs with pristine new ones.
 
Learn More:

http://sponsored.bostonglobe.com/harvard-pilgrim/the-four-types-of-aging/

https://www.longevity.technology/is-longevity-actually-just-replacing-aging/

​
0 Comments

Are You Watching Too Much TV?

11/12/2020

0 Comments

 
​Since the pandemic was declared back in March, there is a good chance that you are watching more shows on television. Which means you are also viewing most of the advertising that accompanies them. Over the years, major brand marketers often segment their advertising into age ranges such as 18 to 34, 35 to 50, and over-55. Still, most advertisers see the next generation as always, the most exciting.

There is some logic behind the strategy of targeting younger consumers. According to Forrester research, 55% and 54% of those less than 31 and 31-39, respectively, say they “enjoy trying new brands or products.” That number drops to 39% for those aged 54-63 and 31% for the 64-74 set. But those stats can be misleading. One brand marketing executive says talking directly to older people is a huge, missed opportunity because of their disposable income and loyalty with brands, of which 68% say they like sharing it with other people.

A recent study also found significant growth in the online presence of over-55 consumers, with 68% of them buying something online every month. Aside from healthcare, luxury is the product segment where more brands actively engage with older consumers. And for good reason, since Euromonitor reported that 70% of all available U.S. income is owned by those over 55, and, globally, people over 60 will account for $15 trillion in spending power by 2020. 

A 2018 McCann study “Truth About Age” found that aging is actually something everyone thinks about. Its data showed that people in their 20s fear death the most, those in their 30s think about aging the most, while people in their 70s worry about aging the least. The report suggested marketers should shift from age to attitudinal segmentation. So instead of age ranges, it outlined five different attitudes: Ageless Adventurers, Communal Caretakers, Actualizing Adults, Youth Chasers, and Future Fearers.
​
The most surprising finding the study discovered was when they asked people to envision an aging utopia–and an aging dystopia. In every single country surveyed, the utopia had generations living together in harmony, learning from each other, and helping one another other. The dystopia, conversely, strictly segregated young and old.

Learn More:

https://www.fastcompany.com/90341477/why-marketing-to-seniors-is-so-terrible?mc_cid=bb0583ce63&mc_eid=5a2da18187

0 Comments

​Dead Heat On A Merry-Go-Round

11/5/2020

0 Comments

 
It’s hard to believe that nearly half of voters in the US want four more years of chaos. Given the divide, maybe it’s time to take a page from Medicare and offer states different plan options. In doing so, it would allow states with similar interests to work together toward mutual goals.

Plan A would provide basic coverage that every state would be required to have, and it would be paid for through the lowest tax rate. Plan B would offer additional benefits at a higher tax rate. And Plan C would be like Medicare Advantage and offer a comprehensive benefits package at still a higher rate of taxation.

​Coverage under each plan would have to be defined, and the financing and related tax structures worked out by the accountants. And within that, the tax system should be simplified where annual payments are based on a graduated scale based on income without any allowable deductions.

Learn More:

https://www.thetimes.co.uk/edition/comment/peter-brookess-times-cartoon-november-5-2020-g96hw5tw9
0 Comments

    RSS Feed

    Archives

    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016

Proudly powered by Weebly
  • Home
    • Caring for Elderly Parent
    • Eating & Exercise
    • Emerging Technology & Concepts >
      • End of Life Options/Issues/Grieving >
        • VSED Primer
    • Entrepreneurship
    • Health Challenges
    • History of Aging >
      • Ancient Egypt, India, China
      • Before 1500
      • 1500s & 1600s
      • 1700s & 1800s
      • 1900s & 2000s
      • Early New England (1600s)
      • Quest To Look Young
      • Books
    • Housing Options & Aging in Place Guide
    • Insurance, Security, Fraud
    • Intergenerational Programs
    • LGBT
    • News & Trends
    • Positive/Successful Aging
    • Retirement/Estate Planning
    • Science of Aging
    • Support Resources
    • Travel
    • Weekly Blog
  • About
  • Contact
  • Home
    • Caring for Elderly Parent
    • Eating & Exercise
    • Emerging Technology & Concepts >
      • End of Life Options/Issues/Grieving >
        • VSED Primer
    • Entrepreneurship
    • Health Challenges
    • History of Aging >
      • Ancient Egypt, India, China
      • Before 1500
      • 1500s & 1600s
      • 1700s & 1800s
      • 1900s & 2000s
      • Early New England (1600s)
      • Quest To Look Young
      • Books
    • Housing Options & Aging in Place Guide
    • Insurance, Security, Fraud
    • Intergenerational Programs
    • LGBT
    • News & Trends
    • Positive/Successful Aging
    • Retirement/Estate Planning
    • Science of Aging
    • Support Resources
    • Travel
    • Weekly Blog
  • About
  • Contact